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Hong Kong, June 19, 2025 — SUNDAY by PIUS YIU officially launches at Lane Crawford IFC, offering a six-piece collection for an easy at-home scalp spa. The star-studded event celebrated Pius Yiu’s shift from top hairstyling to creating high-quality scalp care.
At the event, Pius Yiu personally shared the core philosophy behind SUNDAY: “Your scalp is skin, your hair is keratin — they need different care.” Co-founder Dorothy Hui, who bridges fashion and hair science, spoke about the three-year product development journey.
The hero product, SUNDAY SHAMPOO, features a residue-free, sulfate- and silicone-free formula backed by 7 international safety certifications, including SGS. Powered by molecular repair technology and bio-activation, the gentle, hypoallergenic formula is safe even for babies, offering a professional “LET YOUR SCALP BREATHE” experience at home. The founders call themselves a “couplepreneur” with a smile.
Longtime collaborator Louis Koo attended to show support, while Gigi Leung praised the shampoo as her recent favorite. Guests like Janice Vidal, Hilary Tsui, and Carrie Ng have also tried and loved their SUNDAY products. The pop-up featured instant Polaroids and playful oversized product props, alongside Icelandic Glacial cocktails for an immersive sensory experience.
30 Years of Expertise, At-Home Haircare Miracle
With scalp issues like itchiness, dandruff, and hair loss becoming more common and starting younger, SUNDAY offers a real solution where many shampoos fall short. Developed in partnership with German labs and refined through feedback from nearly 100 beta testers, SUNDAY brings professional, celebrity-level haircare into everyday homes.
Exclusive Launch at Lane Crawford IFC
SUNDAY’s full collection is now available exclusively at Lane Crawford IFC, including shampoos, a scalp circulation brush, and scalp essences to meet different needs. Special opening offers are available for a limited time.